Customer Focus Ratio

“A young lady arrives home from a date as to which point her flat mate asks, how was it? She replies, he was an opera singer, it was all ‘mememememeeee’…” 

If you’re focussing too much on yourself and not enough on your customers, you’re missing sales.

Customer Focus Ratio is the ratio of words relating to yourself or your business compared to your prospects. It’s a fact that if you don’t talk to you customers in your copy you are missing sales and receiving a less engaged audience.

The secret… make it personal.

Prospects need engagement, they don’t need the usual sales bumf, they want to engage with you but without the sales banter; your clients are looking for an advisor.

If you want to increase prospect engagement and generate more sales you simply need to make your website more ‘personal’ for your prospects and approach them as an advisor.

There are many ways to make you website more ‘personal’, consider:

• Images.
  Have you noticed on the cover of most men’s magazines is a picture of woman, yet did you also notice on the cover of most women’s magazine’s its also a woman? This is no coincidence; magazine publishers have been testing for years to find what drives the most engagement. Consider adding a picture of your team or offices to your collateral.
  
• Social Proofing.
  You need to provide social proof to increase buyer confidence.
  87% of consumers said a favourable review has confirmed their decision to go through with a purchase.
• Video.
  The more senses you can stimulate the more memorable the experience becomes, and all businesses want to become memorable. Video is an incredible powerful tool to engage your audience and drive increased engagement.

With marketing messages saturating the prospect environment it’s important to stand out and engage your prospects on a more personal level. Remember to focus on your customers rather than your business or yourself and you will drive more engagement and sales.

Don’t forget to checkout our eBay and Ecommerce design services which are optimised to engage prospects and drive more sales for you – www.frooition.com

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PeSA 2013 – One exciting event!

PeSA is one of the leading eBay and ecommerce exhibitions in Australia, and what an exciting event it was!

We had a fantastic time at PeSA 2013 from helping business owners understand how they can grow their businesses with powerful ebay and ecommerce design to drawing the PeSA 2013 Frooition design competition winner!

PeSA 2013 Froo highlights:

• Meeting new entrepreneurs.
  We love meeting new business owners and supporting them with their online ecommerce strategy particularly how our eBay and ecommerce designs can benefit their business.
  
• Reminiscing with existing clients and industry experts.
  Nothing makes us more happier than seeing how our existing clients are benefiting from our design services and reaching new record sales during a typically hard market. In addition, it’s always a pleasure to catch-up with industry experts Griff from eBay Radio and John Lawson (ColderICE) – keep up the great work guys!
  
• Highly Educating Workshops.
  The workshops at PeSA were fantastic and contained some of the latest industry trends and best strategies.
  
• Exclusive PeSA 2013 Frooition Design Competition.
  It’s a pleasure to congratulate the winner of our Frooition PeSA Design Competition, Daniel from Griffin’s Games – we look forward to delivering your future superior eBay design and hope you enjoy all the benefits it brings!
  
• The beach!
  Have you seen the location of the conference? The GoldCoast has some of the best beaches in the world!

We all very much enjoyed PeSA this year and hope to see you all at PeSA 2014!

Want to increase your eBay sales by up to a massive 30% or more?

With our designs You can benefit with:

• Increase sales by up to 30% or more (avg).
  
• Beat your competition.
• Superior design and software.
• Professional branding.
• Easily update your store and listings.

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Have you ever had so much on that it can feel almost impossible to concentrate? Or have you ever felt as though you haven’t actually accomplished anything after a long day at work? We’ve all had days like this and yet did you know it’s typically our ability to ‘focus’ where the problem lies?

“Focussing is our ability to centre our activities on a set interest.”

Today’s technology leaves us surrounded by a constant stream of distractions that fight for our attention and interest.

A recent study by USA today found that 60% of work distractions come from emails, social networks and mobile phones while the other 40% came from more traditional distractions such as phone calls or conversations with co-workers.

If we apply Pareto’s principle to our working output we can expect that 80% of our productivity comes from 20% of our working time, now, imagine how much more we could achieve if we increased this productivity balance?

The Solution? Remove the problem.
The key to focussing is your ability to remove distractions from around you so you can focus on one thing at a time.

Consider the following when you’re trying to focus:

• Procrastination.
  Ensure you’re not procrastinating (check out our great article on how to beat procrastination).
  
• Hunger.
  Thinking uses a lot of fuel. Ensure you start your day with a healthy breakfast to avoid hunger distractions or brain fog.
  A recent study found that of those who were tested 20 minutes after having milk and cereal for breakfast were able to remember 25% more facts than those who just drank water. 
  
• Thirst.
  Did you know if you’re only 1% dehydrated your mental performance can reduce by as much as 15%? Stay hydrated and keep a bottle of water on your desk at all times.
  
• Create a list.
  With so much going on it’s impossible to remember everything you need to do in the specific order you needed to do it.
  Make a list of everything you need to do and be sure to tick off each item as you complete it – this will not only feel good but motivate you as each tick gets you one step closer to completion.
• Prioritise your list.
  Ensure you work through your priority list to keep on track.
• Have a reminder.
  Consider placing a note that’s always visible ‘Focus on my priorities’ or something similar to re-engage your mind should you become distracted.
• Shut-off.
  Tune into your work and out of your surrounding distractions.
  
• Remove distractions.
  We live in an age where information is provided quicker and faster than ever before, remove distractions from round you.
  - Put your car keys and phone in your desk drawer.
  - If you use two screens, consider turning off your second screen.
  - Don’t check emails until specific times of the day.
  - Remove access to social networks.
  - Turn off your mobile phone.
  - Put distracting thoughts out of your mind.

An inability to focus can leave you feeling disorganised and as though you haven’t completed anything.

By staying focussed you’ll complete projects, reduce stress and feel good.

Who are Frooition?

Frooition are a professional ebay and ecommerce design company who create powerful designs that are proven to increase sales by up to a massive 30% or more!

You can benefit from their designs:

• Proven to increase sales (avg 30%).
  
• Beat your competition.
• Superior design and software.
• Professional branding.
• Easily update your store and listings.

Call them today for a free consultation at Frooition.com.

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 Are you going to Catalyst EU?

We’re at Catalyst EU, a leading e-commerce event which covers the latest tips, tricks and trends in the ever-evolving ecommerce market place on the 3rd and 4th of June in London.

Catalyst Europe – Park Plaza Westminster Bridge, London, UK, | June 3rd – June 4th 2013.

Benefits of attending Catalyst EU:

• Increase your personal network.
  Meet like minded entrepreneurs and eBay business owners.
• Discover the do’s and don’ts of business.
  Share and learn from different business experiences both good and bad.
• Exclusive event offers.
  Meet industry partners for exclusive offers and service promotions.
• Learn from the best.
  Learn from some of the industry’s biggest minds and thought leaders in dedicated workshops.
• Enjoy the opportunity.
  Enjoy the opportunity to work on your business instead of in your business.

Why not stop by and say hello? Frooition, Stand 15.

Swing by our exhibit where Ashley and the team will be free to talk to you about our latest developments on eBay and how our designs are proven to increase sales by up to a massive 30% or more!

If you’re unable to attend and miss the event, don’t worry, as we will be following the events activities on Twitter and following up on this fantastic event in our weekly blog! So keep watching and prepare for the latest on eBay and ecommerce.

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eBay are updating their Master Vehicle List to further enhance your buying and selling experience on eBay.com motors (US). There are lots of exciting changes to eBay motors; perhaps the best to note is the new introduction of boats to eBay Parts Compatibility.

The problem…

In order to benefit from this update US sellers will need to revise and update their Motor Part listings with the correct parts and compatibility information. This causes a particular problem for boat part sellers who have 100’s and in some cases 1000’s of listings to revise; costing a considerable amount of time and money.

The solution!

Frooition, the world’s only eBay Certified Provider that specialises in design have updated their powerful eBay bulk revision tool to help eBay Motors Parts Compatibility Sellers.

From the 15^th of May, Frooition are making their eBay Bulk Revision Tool Completely FREE for eBay.com (US) Motor Amendments.

This means US eBay Motor Parts Compatibility sellers can benefit:

• Bulk revise eBay Motor listing Amendments completely FREE.
  (Revise your parts compatibility information on your eBay Motors, Motorbikes and Boats listings free!)
  
• Save money and increase listing efficiency.
  By providing more compatible information in each listing you can reduce the number of listings created, enjoy reduced seller questions and increase listing accuracy.
• Increased relevant product exposure.
  With improved listing details and compatibility information, your listings will appear in more relevant eBay product searches – increasing product exposure and traffic.
  
• Increased Sales
  By including parts compatibility details your listings will gain more relevant search exposure, which means you’ll benefit with more sales!
  

In addition to this FREE eBay Bulk Revision Tool, Frooition have developed a separate FREE eBay Category Feature Finder Tool, which allows sellers to easily find what is required for each eBay listing category to further support sellers with this update.

Who are Frooition?

With over 163,000 online clients and a reputation of ‘world-leading designs,’ Frooition are a world leading design company. Frooition has proudly designed for such clients as Tommy Hilfiger, Timberland, Toys”R”Us and many more exciting brands. Whether you’re looking for an ecommerce website or an eBay design they know exactly how to create a powerful design and what makes them world class. For more information, visit http://www.frooition.com.

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