eBay are updating their Master Vehicle List to further enhance your buying and selling experience on eBay motors. There are lots of exciting changes to eBay motors; perhaps the best to note is the new introduction of boats to eBay Parts Compatibility.

The problem…

In order to benefit from this update sellers will need to revise and update their Motor Part listings with the correct parts and compatibility information. This causes a particular problem for boat part sellers who have 100’s and in some cases 1000’s of listings to revise; costing a considerable amount of time and money.

The solution!

Frooition, the world’s only eBay Certified Provider that specialises in design have updated their powerful eBay bulk revision tool to help eBay Motors Parts Compatibility Sellers.

From the 15^th of May, Frooition are making their eBay Bulk Revision Tool Completely FREE for eBay Motor Amendments.

This means eBay Motor Parts Compatibility sellers can benefit:

• Bulk revise eBay Motor listing Amendments completely FREE.
  (Revise your parts compatibility information on your eBay Motors, Motorbikes and Boats listings free!)
  
• Save money and increase listing efficiency.
  By providing more compatible information in each listing you can reduce the number of listings created, enjoy reduced seller questions and increase listing accuracy.
• Increased relevant product exposure.
  With improved listing details and compatibility information, your listings will appear in more relevant eBay product searches – increasing product exposure and traffic.
  
• Increased Sales
  By including parts compatibility details your listings will gain more relevant search exposure, which means you’ll benefit with more sales!
  

In addition to this FREE eBay Bulk Revision Tool, Frooition have developed a separate FREE eBay Category Feature Finder Tool, which allows sellers to easily find what is required for each eBay listing category to further support sellers with this update.

Who are Frooition?

With over 163,000 online clients and a reputation of ‘world-leading designs,’ Frooition are a world leading design company. Frooition has proudly designed for such clients as Tommy Hilfiger, Timberland, Toys”R”Us and many more exciting brands. Whether you’re looking for an ecommerce website or an eBay design they know exactly how to create a powerful design and what makes them world class. For more information, visit http://www.frooition.com.

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Are you going to PeSA 2013?

We’re at PeSA 2013, the number one eBay and ecommerce exhibition in Australia, are you attending?

PeSA 2013 draws together some of the industry’s biggest minds and thought leaders to share their knowledge and expertise to help you meet the challenges of today’s market.

Benefits of attending PeSA 2013:

• Increase your personal network.
  Meet like minded entrepreneurs and eBay business owners.
  
• Discover the do’s and don’ts of business.
  Share and learn from different business experiences both good and bad.
• Exclusive event offers
  Meet industry partners for exclusive offers and service promotions.
• Learn from the best
  Learn from some of the industry’s biggest minds and thought leaders in dedicated workshops.
• Enjoy the opportunity
  Enjoy the opportunity to work on your business instead of in your business.
  

Special Early Bird Rate -
Quote ‘frop1350′ and save $50!

Why not stop by and say hello?  Frooition, Stand 31.

Swing by our exhibit where Andrew and the team will be free to talk to you about our latest developments on eBay and how our designs are proven to increase sales by up to a massive 30% or more!

If you’re unable to attend and miss the event, don’t worry, as we will be following the events activities on Twitter and following up on this fantastic event in our weekly blog! So keep watching and prepare for the latest on eBay and ecommerce.

eBay Design – Amazon Design – Channel Advisor Design – Bigcommerce Design – Magento Design

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Conferences, a memorable experience

Of all the marketing channels available to you conferences are one of the most effective and memorable.

As we discovered in part 2 of effective traditional marketing, the more senses you can engage the more memorable the experience becomes; conferences allow businesses to engage all 5 prospect senses and create opportunities for meaningful conversation.

Whether attending or exhibiting at a conference, consider the following:

Sight – “the desire of the eyes”

Sight can overpower the strongest of hearts; ensure every aspect of your business is desirable to the eyes of your prospects. This starts from the way in which you dress at a conference to the way in which you present your product or service on your stand.

Hearing – “music to my ears”

The power of speech is incredible, ensure you convey a pleasant and approachable demeanour with every conversation you have. If you’re exhibiting, consider the possible association of music to enhance your stand.

Smell – “sweeter than the scent of roses”

Smell naturally draws attention; if you’re attending pay attention to what perfume/aftershave you wear, ensure it’s both pleasant and drawing. If you’re attending, consider offering complimentary aromatic foods from your stand.

Taste – “leave a sweet taste in the mouth”

While many products are not suitable for eating, you can appeal to your prospects tastes by complimenting your products with positively associated food such as sweets or chocolate.

Touch “Never underestimate the hand shake”

Humans create protective ‘comfort zones’, a barrier of space between ourselves and others around us. As a business your first step should be to breach this barrier, a handshake is a great way to enter a person’s comfort zone and fully engage with them.

Ask yourself, can my product be sampled? How can it be experienced by my prospects?

Interaction and response

Most importantly, you can create opportunities to engage and respond to prospects face to face in order to nurture prospect interests and desires to buy your product or service.

Hot Tip:  Consider how the method of engagement associates to your brand and product i.e. Would you use the smell and taste of burgers to draw people to your club fitness stand?

Not only do exhibitions allow businesses to engage multiple prospect senses, but they also create a fantastic opportunity for you to mix modern and traditional marketing.

Hot Tip: Ensure you support your exhibition strategy with a multi-channel marketing strategy to acquire maximum prospect mindshare.

Below are few fantastic events you should consider attending:

Australia

Special Early Bird Rate - Quote ‘frop1350′ and save $50!	eBay and Ecommerce PeSA Australia 29-31st May 2013 www.internetconference.com.au
	Ecommerce Online Retailer 19-22nd August 2013 www.onlineretailer.com
	Ecommerce Ecommerce Conference & Expo 16-18th April 2013 www.ecomexpomelbourne.com.au

United Kingdom

Special Early Bird Rate -  Quote ‘fro2013′ and save £100 online! (buy 3 or more tickets and save a further 25%!)	Ecommerce Channel Advisor Catalyst EU 3-4th June 2013 www.channeladvisor.com/
	Ecommerce Business Startup 6-7th June 2013 www.bstartup.com

United States

	Ecommerce Internet Retailer Conference 4-7th June 2013 www.internetretailer.com/
Special Early Bird Rate until 31st May	eBay and Ecommerce eBay Radio 18-20th June 2013 eBay Radio Learn More
	Ecommerce and Marketing ICERetailer 20-21st September 2013 http://iceretailer.com/

Check back next week for the final part, ‘Conferences, a memorable experience’.

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Effective Traditional Marketing

As we discovered last week, you should strive to stimulate as many of your prospect senses as possible in order to become memorable and acquire mindshare.

“Traditional marketing often engages two or more senses and gives rise to meaningful immediate interaction”

Traditional marketing has a place in the marketing plan of today, however, the real questions to ask are, what marketing options are available to you? And, which are going to be most effective?

The answer, it depends…

If money was no object, the answer would be easy; you’d choose all of them! Sadly, the reality of marketing is that it does cost, and even if you have a larger budget you might still struggle to acquire mindshare and become memorable. Therefore it depends on how much you have to spend, who your target market is and what you are going to market.

Choose wisely

The key to any marketing medium is the ability to test, measure and evaluate. If you know what works, you’ll be able to reinvest and rollover to continue growing your business on this medium. Also, if you know what doesn’t work well, you’ll be able to make changes and improve on these elements for your next campaign or free budget to test other mediums.

When choosing your marketing consider:

• Does my target market engage with this medium?
  For example, if you sell Ferrari’s are you likely to market these using faxes?
  Consider the brand association and buyer objections that might be generated.
• Is this medium ‘relevant’ to my product?
  For example, would it make sense for a fast food chain to sponsor a healthy sporting event? (Consider the brand association and buyer objections that can be generated).
• How many senses does this medium engage?
  The more senses engaged and stimulated the more memorable your product or business will become.
• How much of my competition share this medium?
  The more competition, the harder it is to be seen.
• How much ‘noise’ is on this medium?
  If you’re marketing on Twitter, consider how much other ‘traffic noise’ is already present on this medium; your message might be lost.
• How much will this medium cost?
  If your chosen marketing medium is expensive you might consider halving the budget and testing two cheaper marketing mediums.
• Do I have the skills in house or the money to use third parties?
  Knowledge is power, yet it takes time to acquire, if you don’t have the resources to hand it can sometimes be more cost effective to outsource your requirements.
• How long will it take to set-up and test this medium?
  Time is money and some campaigns take a lot longer to prepare than others; choose wisely.
• Can you easily measure the effectiveness of this medium?
  Data is king; the more you know about the campaign the more informed you can be when making decisions.

Exercise: List all the marketing mediums available to you and answer each question above rating 1-10 (1 being least rewarding, and 10 being most rewarding). Add them up and the marketing mediums with the highest scores will be the best place to start testing.

Who are Frooition?

Frooition are a professional ecommerce design company who create powerful designs that are proven to increase sales by up to a massive 30% or more!

eBay Design – Ecommerce Design – Facebook Design – Amazon Webstore Design – Magento GO  Design

Contact them today for a FREE consultation at Frooition.com, remember their eBay and ecommerce designs are poven to increase sales, buyer confidence and enhance your store experience!

Check back next week for the final part, ‘Conferences, a memorable experience’.

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Traditional marketing has a place

With social networks and mobilisation taking the marketing world by storm many businesses ask whether the more traditional marketing channels are still worth the time, the short answer? Yes.

“The human body has five main senses of engagement, sight, hearing, smell, taste and touch. The more of these senses that are stimulated the more memorable and meaningful the experience becomes, and all businesses want to become memorable.” – Chris Reeves

In today’s market businesses strive to stimulate as many of these senses as they can to gain maximum mind share and become memorable, yet the latest ‘buzz’ technology (social media, mobile) only engages a few of our core senses (sight and sound) meaning the experiences are less memorable than some more traditional experiences.

The photograph…

A great example is a photograph, have you ever ran through a friends holiday snaps? You can see from the photo’s and  the way in which they enthusiastically explain each one that they’ve had a great time, but it won’t be long until you mind starts to wonder, why? Stimulus.

Through sight alone it’s impossible to recreate those exact feelings and sensations they’ve enjoyed in those photo’s, so you’re not going to be very stimulated which means this will become a less memorable experience. Yet for them, each photo is a trigger to a memory of wonderful sounds that they’ve heard, the textures they’ve touched, the aromatic smells they’ve smelt, everything that helped to make that memory more memorable to them.

Similarly, have you ever had a smell or taste that took you back to a past memory or place? Perhaps the scent of a familiar ladies perfume or man’s aftershave, freshly cut grass from a past summers day in your child hood or the freshly cooked smell of your grandmothers kitchen baking…

Where am I going with all this? People need stimulus and not just sight and sound, they need interaction and personal engagement to support a meaningful and memorable experience; everything that you and your business should be striving for.

Traditional marketing typically engages 2 or more senses and often provides an opportunity for the next level of engagement, responsive conversation in a good timeframe.

Traditional marketing has a place in today’s market for three main reasons:

• Modern marketing typically engages only a few of our core senses.
  While mobile and social marketing typically engage sight and sound traditional marketing engages more senses and can drive immediate engagement such as face to face meetings, network conferences and sample products.
• We’re in a multi-channel environment.
  Today’s technology means we can interact with prospects quicker and easier than ever before and in order to acquire mind share we need to engage prospects through multiple channels to increase their buyer confidence with your brand which means using all the channels available to us.
• Modern marketing is saturated.
  Businesses are fighting to be heard through saturated marketing channels. Traditional marketing has a lot less ‘competition noise’ and can often prove to be more effective.

Check back next week for part 2 – Effective Traditional Marketing

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