Valentines is just around the corner! Make the most of your Valentine sales with Valentine eBay listing themes and Froo Cross Sell!

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Designed for maximum engagement these eBay listings themes will enhance your customers buying experience and increase your Valentine sales.

A few benefits of eBay Listing Template Themes:

• Increases your sales
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• Easily apply designs to your live eBay product listings
• Increases customer loyalty
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Don’t fancy using a Valentine theme? Not to worry! This fantastic app has over 5,000 different eBay listing themes to choose from!

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In addition, why not try Froo Cross-Sell?

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You can choose from 15 different banner themes including Valentines and this app is 100% FREE!

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Where do I get these great Apps?

Sellers all around the World can enjoy these popular and great eBay app’s at http://www.froo.com.

If you’re in the US you can get these great eBay Apps at http://apps.ebay.com

If you’re outside of the US you can get great FREE certified eBay App’s at http://www.froo.com

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Reviewing and evaluating your plan

When out hiking in the wilderness hikers constantly review their position to avoid getting lost and adding hours of time to their journey. Finally, when they arrive at their destination they reflect on the day’s journey discussing what routes went well and perhaps what to avoid next time. Similarly you need to review your plan regularly to ensure you are on target and evaluate the performance of your project.

Reviewing your plan

By regularly reviewing and monitoring your plan you’ll be able to reflect on your current progress and consider implementing changes where required.

To avoid getting lost you should ask yourself:

• Are we making progress?
• Why is a particular process not working well?
• Do we need to change what we are doing and go in a different direction?

The key here is to monitor and measure, if you don’t know where you are, how will you know where you are going? Measure your current progress against your original objectives.

Key Performance Indicators

A key performance indicator is a set metric to measure how you are performing in a particular area.

Why do we measure performance?

• To learn and improve
• To report externally and demonstrate compliance
• To monitor and manage people

KPIs serve to reduce the complex nature of organisational performance to a small set of key indicators; they should clearly link to the strategic objectives of the plan. Refer to your objective KPIs to make sure you’re on target.

For example KPIs to track the engagement of your website might include:

• Number of daily visitors
• Number of unique visitors
• Average time spent onsite
• Average time spent on page
• Average number of pages viewed per visitor
• Number of total sales
  etc

Record Everything

Whether things go right or wrong, record what happens. Keeping a record of these issues will prove invaluable when evaluating your project, consider:

• What went wrong
• The effect it had
• The reasons for the issues
• How they were solved
• What could be done to avoid them next time

You can use these records to understand why the issues happened and what you need to do to avoid them in the future.

Evaluating

Evaluating the outcome of your plan is essential to find out what worked well, what you achieved and what you should improve should you repeat the plan again.

When writing your evaluation consider:

• Whether the project achieved its long term aims
• Were good records kept? How could this be improved?
• Was the funding realistic?
• Did you need more resources for the project?
• Did the people in the project have the right skills to support the project?
• Was the plan working?
• Did the evaluation show we could improve delivery of the project?

Having trouble getting started?

At some time or another we all suffer writers block, typically when we are trying to bring a large project to a nice close. If you’re struggling, draw up a list of everything you wish to discuss, then prioritise the list in order you wish to discuss those points.

From here, it’s simply a case of working through each point in turn discussing Who, What, Where, When, Why and How. Try to relate the points of discussion as you go and before you know it you’re done!

Check back next week for more fantastic Frooition news, tips and advice!

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Running Your Plan

Running a plan is like taking a night drive home, even though you can only see 50 feet in front of you at times, you know eventually you’ll get there. You may need to adjust your route several times depending on what becomes visible, but sticking fast to your objectives and watching the road you’ll find the quickest and safest route to your destination.

Likewise with a plan, unexpected events will happen along the way and you may need to update and deviate perhaps several times but by drawing back to your objectives and holding fast to your plan you will get there.

Stay Fuelled – Your Mindset

If you want to make the whole journey you need to keep your vehicle fuelled and with the right stuff, similarly if your mind isn’t balanced and focused on the task at hand you won’t complete the project.

Stay positive

With a positive mindset things naturally go smoother and weigh less on your mind.

• Take a deep breath and smile
  Sounds almost too simple? Yet, smiling releases endorphins that make you feel good! So even if you don’t feel like smiling, take a moment and just hold that smile; see your smiling right now!

• Don’t be anxious, relax
  Worry and anxiety can at times help spur us forward to complete things, but more often than not anxiousness raises our stress levels, deprives us of sleep and generally runs us in a circle. If you feel anxious consider the reasons why? Is there anything you can do about it right now? If not, stand still, put your hands on your hips and take a slow deep breath and hold it for 2 seconds, exhale slowly… Now grab a pen, a piece of paper and write out your worry list of things you need to do to address this anxiety. Take a second deep breath and work through your list one point at a time.

• Surprise!
  Unexpected things are going to happen, try to stay balanced by accepting that such events will happen and you’ll be in a better state of mind to address them when they do.

Stay focused

“Help, I’m procrastinating!”, I’ve been there myself… sometimes you are thinking about so many different jobs you just start putting off the one you need to do right now and can’t focus. The key here is simple, prioritise. Simply pick up your work plan and establish the highest job priority. Once you know which job is the most important grab that job and do not let go until it’s completed.

Prioritising – Pay off versus time

There are many ways to prioritise your tasks; my method of choice is to weight each job by the time it takes to complete versus the amount of return the job would create upon completion. Once I’ve created this list I prioritise the greatest pay off jobs that take the shortest amount of time and work through each in turn.

Being SMART

It may feel like we’re going back to basics here but you need to be SMART, when you outline, review and update your goals ensure they are SMART.

S – Specific

M – Measurable

A – Attainable

R – Realistic

T – Timed

Regularly review your current jobs on the above points to ensure you are on target and not deviating from your end goal.

For example when it comes to measuring your budget if you find midway through your plan you are running over report the bad news to senior members immediately; it’s better to stop a project that is running over-budget than explaining why your department is at a huge loss in the next senior management meeting.

Top Tip:

• Annotate!
  When things go good or bad annotate your plan accordingly detailing what the event was, the effect it had on the plan and how you resolved the issues. These annotations will prove invaluable when evaluating your plan at a later date and help build your future planning skills.

Frooition for the whole journey…

Whether you’re just starting out in online business or looking to grow to the next level we have something for you.

Our eBay applications are perfect to help new businesses get going or help existing businesses get more from eBay and Facebook, all the apps have a free trial and some are FREE for life!

No Contracts, No Card Details, No Risk!

eBay Sellers ready to enhance their store, increase buyer confidence and increase their eBay sales can get very excited about Frooition’s world leading eBay designs; check out our fantastic design services below.

Proven to Increase sales and enhance you

If your business is ready for ecommerce or if you have an ecommerce website and want to be treated as a serious online brand then our ecommerce world-class designs are exactly what you need. Our designs position you as a major online brand whilst retaining the personal look and feel of your business. Check out our ecommerce design services below:

Check back next week for part 3 ‘Reviewing and closing your plan’

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“Fail to plan, plan to fail…”

We’ve all heard this before, and how true it is!
Have you ever gone food shopping and thought, if only I’d drawn up a shopping list, I wouldn’t miss a thing; I’d be done in half the time, and best of all without having to wrestle my way through the shop feeling exhausted and confused at the end like I’ve achieved nothing.

Whether planning your shopping trip, starting a business, or creating your marketing campaigns things always go smoother with a plan.

Benefits of planning:

• Saves time
• limits distractions
• Increases productivity
• Massively reduces stress
  And you’ll feel good too!

Where do I start?

First off, take a breath, it’s not as complicated as you might think and you don’t exactly need to plan the whole of 2012 in your first sitting, perhaps consider the first quarter or even a single campaign at hand and then spider out from there.

As with anything, you need to know where you are going in order to get there, write down what you are trying to achieve and think of your aims and objectives for that achievement – keep things simple you can always come back to it later and expand on your points.

Definition of a business Aim:

Aims are long-term plans from which company objectives are derived.

Definition of a business Objective:

Business objectives are medium to long-term goals established to coordinate the business.

Once you have your aims and objectives written down set out short term goals, once those are listed move onto listing the tasks that when complete will achieve those goals. This list will guide you in small steps towards your eventual aims and objectives.

Work with a date calendar

A date calendar is a key tool to organise projects and meet future objectives. By setting out tasks and goals across a calendar you can organise your work load monthly, weekly or even day to day! This simple yet fantastic tool will help you organise and increase productivity; bringing structure to what can otherwise be chaos.

Top Tip: Setup a date calendar to maximise planning efficiency.
Consider using:

Microsoft Excel – Perfect for creating a custom simple calendar with massive scalability

Google Calendar – Prebuilt and available online at any time, this FREE online calendar comes with many powerful features including shared calendars, providing other online users exclusive access to your calendar.

Check back next week for part 2 ‘Running your plan’

Frooition are a World Leading Design company who understand how to meet business objectives through clever design. Designing either your new ecommerce website, Facebook business page or even your eBay store we create designs which will increase your visitor engagement, increase buyer confidence and maximise your sales potential!

Visit Frooition for more Information

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The Importance of Rebranding

The importance of rebranding has never been so critical; with new enhanced technology released almost daily your business needs to respond quickly to maintain the image associated with the latest products, new trends and to retain confidence.

Companies typically rebrand:

• To differentiate themselves from competitors
• To shed a negative image
• To meet emergent situations

“Remaining current and relevant is key for maximum engagement”

When you consider in today’s market clients can choose not only how and when, but if they want to engage with you, you soon realise that this window of engagement is very narrow; being seen as current and relevant is key for maximum engagement.

Being Current

Fashion is the greatest example of being current. Back in school did you ever fight for the latest clothes and current fashionable shoes or trainers? I know I did… Likewise your audiences today are looking for the latest and greatest, if your brand or ‘public image’ is wearing last years colours and old trainers you will find your ‘popularity’ or sales will start to fall…

Being Relevant

A lawyer needs to present relevant evidence from the Judges prospective, similarly if we want to retain the attention of our ‘judges’ (customers) we need to be relevant from our customers prospective and present a relevant brand image through products and colour perception.

When should I rebrand?

Every company has a different rebranding timeline depending on industry this could be several times a year or once in every ten years. Fashion companies reinvent themselves several times a year whilst steel companies perhaps once every ten years, thankfully there are a few key indicators:

• Decline in sales
• Lack of engagement and interest
• Weak brand perception

Rebranding a mammoth task?

Fortunately when it comes to rebranding we can help, with over 100,000 online clients and a reputation of World Leading Designs we understand how to create highly engaging rebrand designs.

We work with you to ensure your future design not only meets the look and feel of your business but creates the image of a major online brand.

“Our designs are proven to increase sales by up to 30%”

To get started with your exciting future design, simply call us today on T: 01384 480 810 or visit us for more information:

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