Frooition are proud to announce the launch of the eBay Designer Collective.
Frooition worked closely with the eBay team to provide design for all of the brands in the eBay designer collective.
The eBay Designer Collective allows 16 fashion brands to offer full priced, current season, men & women’s clothing and accessories within an eBay shopping Hub.
The eBay Designer Collective includes fashion labels such as Calvin Klein, Nicole Miller, Rebecca Minkoff, True Religion and many more.
For the last few years eBay have been moving away from the traditional second hand, auction based, model they used to be known for towards an open marketplace where you can purchase quality new goods quickly and safely.
They understand that the better their customers and partners perform; the better the eBay ecosystem will perform.
Devin Wenig (President of eBay Marketplaces) said in Women’s Wear Daily:
“We’re transaction-based; we only succeed if our partners succeed.”
Some may argue that selling these current lines on eBay is direct competition with the brands’ other channels; however we strongly believe that if a buyer goes on to eBay to buy an item, they are going to buy the item – if a retailer is not on eBay they won’t win the sale.
Devin also states:
“[eBay Designer Collective] fits with our philosophy – as partner and an enabler of brands and not a competitor”
Many brands are beginning to see eBay as another channel that they need to sell core products on rather than an outlet for damaged and old stock:
“The larger brands see this as an extension of their digital footprint,”
Marcelle Parrish, eBay’s head of fashion.
View the Fashion Collective: http://www.ebay.com/rpp/designer-collective
Frooition were privileged to work directly with the eBay teams to create the listing templates that the hugely successful brands use within the eBay Designer Collective. The partnership between eBay and Frooition once again shows that eBay believe in the positive benefits of using intelligent design on listings.
