It’s the end of another great year, and we’re excited to confirm we’ve just reached an incredible 163,000 Frooition clients and best of all, we’re still counting!
Check out these other fantastic figures and achievements below and see why we’re the world’s leading eBay design company.
All in all is it a surprise we’re known as a world leading design company?
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Signature eBay design is our fantastic new design solution which empowers sellers to change and update their own eBay store design without having to be a technical wiz!
Ashley, (Frooition’s Sales Director) discusses the importance of great design and what Frooition Signature Design is all about!
Ashley, discusses:
Listen for FREE:
“Signature eBay Design – The New Solution”
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What’s in a name?
What’s in a name? Put simply… everything! A name shapes and defines as people associate by it, visualise by it, reflect and define by it. So when choosing a name, you are quite literally making or breaking its future success.
“A good name should evoke a personal response from your target audience encouraging a desired association to your brand…” – Chris Reeves, Senior Marketing Executive, Frooition
But, where to start?
For this example, we’ll assume you’re trying to name a new business, the same process can be used for a company rebrand, new product or new service.
Start by outlining words that reflect your future product i.e. fun, fresh, unique, strong, when deciding these words consider your target market, for example if it’s gender based does the word need to be manly?
Pull together a team of 3-5 people either in your business or close friends, give them an overview of what your product aims are and how it will benefit your target market, then list on a whiteboard what words your name needs to reflect.
It’s time to start generating!
Now that your naming team understand what your trying to achieve it’s time to start generating! Start listing every name that comes to mind regardless to how crazy it seems (what might seem strange now could inspire a new more powerful name later!). If you have the time, limit this first meeting to 15 minutes and reconvene tomorrow after a good night’s sleep, between now and then you will have many fresh new ideas!
Once you’ve generated a sizeable list take a break and then get ready to short list!
Time, to short list…
As a general rule, a good name would be:
Create a table in excel or word and drop the list of names in the left column, followed by a scoring system of 1-3 in each of the above word columns i.e.
Hand these out to your team prior your next meeting and ask each to highlight every word they particularly like from the left name column.
Using a white board or large piece of paper we’re now going to create an inspirational spider map with a question mark at its centre. ‘Cloud’ the words your new name is trying to reflect in a colour (let’s say orange), now ‘square’ the words your new name has to be in a different colour (let’s say green), finally in a different colour (let’s say purple) write ‘Visual Association’ – ensure your inspiration spider map is viewable by all team members to help nurture thoughts.
i.e.
Sit down together as a team and run through your table of highlighted names discussing each in turn as to how it fits with the inspirational mind map, your aim is to short list as much as possible down to 10 or less (the fewer the better).
Once you’re down to your final few names, score each name 1-3 (1 Poor, 2 OK and 3 Excellent) according to how ‘Positive’, ‘Relevant’, ‘Memorable’, ‘Short’, ‘Unique’ the names are, once complete total up the scores for each name, the words with the most points are your team’s preferred name’s and by now you should have a feel as to which is the ideal name for your new product.
Need help with your branding?
With over 100,000 online client’s and a reputation of ‘World Leading Designs’ we understand how to create powerful and highly engaging brand designs. Working with both enterprise clients and new business start-ups we create custom ecommerce store and listing designs that are proven to increase sales. Our corporate branding portfolio includes Calvin Klein, Karen Millen, Laura Ashley, Speedo, ToysRus and many more.
Contact us today and see how we can support your branding strategy!
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Huge congratulations to Jeremy from www.WatchandGrow.com.au, the winner of our FREE advanced eBay Design competition draw.
The competition was very popular with over 100 different entries at our recent PeSA 2012 exhibition, with the eventual winner being drawn on Friday 1st of June.
“I am so happy about winning this store. Words actually cannot explain. All I have wanted is to re-platform my current eBay store and listings. This prize is amazing!” – Jeremy
Jeremy can look to enjoy all the benefits of a Frooition World Leading Design including:
And best of all, delivered in just a few short weeks!
Visit us today and see how we can help increase your eBay sales with our fantastic design services!
PeSA?
PeSA is an internet conference run by the Professional Ecommerce & eBay Sellers Alliance, this year they hosted their sixth annual ecommerce on the Gold Coast in Australia (30th May-1st June 2012). Check out their future conference at www.internetconference.com.au on May 29th-31st June 2013.
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People don’t just stop spending, they spend smarter!
With last week’s recession news from the Government, we decided to take a look into the recent performance of online ecommerce, and contrary to the main UK economy, online ecommerce has grown massively year on year!
According to IMRG UK online shoppers spent £5.8bn in March 2012 which is up 14% compared to the same period last year!
There are many possible reasons why online ecommerce is bucking the recession trend and equally as many as to why you should be putting extra effort into your online ecommerce.
Why online ecommerce might be bucking the recession trend:.
This shows that even in a recession people don’t just stop spending, they spend smarter and you need to be there in the right way for maximum exposure and sales!
Check out our fantastic range of services (some completely FREE) below and see how we can help you sell more online!
As we know the number one reason to sell online is to make money, and with Froo Apps we help you do just that!
We have five fantastic apps to choose from, all completely FREE for 30 Days and some for life! Check out these fantastic apps today and enjoy increased online sales!
Cross Sell - “Add a dynamic scrolling eBay Item Gallery to your live eBay Listings” – Learn More
Smart Social - “Post your eBay items to Facebook and Twitter and drive more traffic to your store!” – Learn More
eBay Template Themes – “Choose from over 5,000 eBay Listing Design Themes to apply to your live eBay listings” – Learn More
Facebook Shop – “List your products in your very own Facebook Shop” – Learn More
Bulk Revision Lite – Bulk revise eBay product listings” – Learn More
Enjoy increased sales on the world’s largest online market place with a Frooition world leading eBay design. Our designs are proven to increase buyer confidence, visitor engagement and sales by up to a massive 30%!
A few design benefits:
Whether a new start up business or a serious online seller, having a superior ecommerce website has never been so crucial! Which is why we’ve developed two superior ecommerce design solutions both designed to make selling online easy!
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