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Magento GO Web Design, New from Frooition!

Tuesday, February 7th, 2012

 

Magento GO Web Design, New from Frooition!

Magento Go is our new and exciting ecommerce solution which makes it easy for any new business to compete online.

This fantastic platform is packed with many brilliant features; best to note is being able to seamlessly integrate with 1000’s of prebuilt extensions which enrich and enhance your store. So whatever your online requirements, you can pretty much guarantee there’s an extension to help increase your business success.

What is Magento Go?

Magento Go is an online turn-key solution to create scalable and powerful ecommerce websites. Essentially an online platform that makes it easy for anyone to setup an ecommerce website without having to be a html genius.

As an eBay Inc company, you can expect Magento Go to have the functionality and dependability of one of the world’s largest ecommerce providers, so you know you’re in safe hands!

A Frooition Magento Go web design has many benefits, here’s a few:

  • 100% custom design to you
  • Improves buyer confidence with enhanced design
  • Intuitive navigation with easy product find
  • We position your store as a major online brand
  • And most importantly, increases your sales!
    (an average sales increase of 30%!)

With Frooition, we make it easy…

We make it easy, from the first point of contact we work with you to establish your requirements and walk you through every step of the way to deliver a truly outstanding design.

Excitingly, you can look to receive a new Magento Go design in as little as 3 weeks!

Remember, our designs are proven to increase sales, inspire confidence and enhance your shopping experience!

Simply visit us today at www.frooition.com/magento-go-web-design and we will walk you through the next steps to get your exciting new ecommerce website!

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Running your plan…

Tuesday, January 10th, 2012

Running Your Plan

Running a plan is like taking a night drive home, even though you can only see 50 feet in front of you at times, you know eventually you’ll get there. You may need to adjust your route several times depending on what becomes visible, but sticking fast to your objectives and watching the road you’ll find the quickest and safest route to your destination.

Likewise with a plan, unexpected events will happen along the way and you may need to update and deviate perhaps several times but by drawing back to your objectives and holding fast to your plan you will get there.

Stay Fuelled – Your Mindset

If you want to make the whole journey you need to keep your vehicle fuelled and with the right stuff, similarly if your mind isn’t balanced and focused on the task at hand you won’t complete the project.

Stay positive

With a positive mindset things naturally go smoother and weigh less on your mind.

  • Take a deep breath and smile
    Sounds almost too simple? Yet, smiling releases endorphins that make you feel good! So even if you don’t feel like smiling, take a moment and just hold that smile; see your smiling right now! :D
  • Don’t be anxious, relax
    Worry and anxiety can at times help spur us forward to complete things, but more often than not anxiousness raises our stress levels, deprives us of sleep and generally runs us in a circle. If you feel anxious consider the reasons why? Is there anything you can do about it right now? If not, stand still, put your hands on your hips and take a slow deep breath and hold it for 2 seconds, exhale slowly… Now grab a pen, a piece of paper and write out your worry list of things you need to do to address this anxiety. Take a second deep breath and work through your list one point at a time.
  • Surprise!
    Unexpected things are going to happen, try to stay balanced by accepting that such events will happen and you’ll be in a better state of mind to address them when they do.

Stay focused

“Help, I’m procrastinating!”, I’ve been there myself… sometimes you are thinking about so many different jobs you just start putting off the one you need to do right now and can’t focus. The key here is simple, prioritise. Simply pick up your work plan and establish the highest job priority. Once you know which job is the most important grab that job and do not let go until it’s completed.

Prioritising – Pay off versus time

There are many ways to prioritise your tasks; my method of choice is to weight each job by the time it takes to complete versus the amount of return the job would create upon completion. Once I’ve created this list I prioritise the greatest pay off jobs that take the shortest amount of time and work through each in turn.

Being SMART

It may feel like we’re going back to basics here but you need to be SMART, when you outline, review and update your goals ensure they are SMART.

S – Specific

M – Measurable

A – Attainable

R – Realistic

T – Timed

Regularly review your current jobs on the above points to ensure you are on target and not deviating from your end goal.

For example when it comes to measuring your budget if you find midway through your plan you are running over report the bad news to senior members immediately; it’s better to stop a project that is running over-budget than explaining why your department is at a huge loss in the next senior management meeting.

Top Tip:

  • Annotate!
    When things go good or bad annotate your plan accordingly detailing what the event was, the effect it had on the plan and how you resolved the issues. These annotations will prove invaluable when evaluating your plan at a later date and help build your future planning skills.

Frooition for the whole journey…

Whether you’re just starting out in online business or looking to grow to the next level we have something for you.

Our eBay applications are perfect to help new businesses get going or help existing businesses get more from eBay and Facebook, all the apps have a free trial and some are FREE for life!

No Contracts, No Card Details, No Risk!

eBay Sellers ready to enhance their store, increase buyer confidence and increase their eBay sales can get very excited about Frooition’s world leading eBay designs; check out our fantastic design services below.

Proven to Increase sales and enhance you

If your business is ready for ecommerce or if you have an ecommerce website and want to be treated as a serious online brand then our ecommerce world-class designs are exactly what you need. Our designs position you as a major online brand whilst retaining the personal look and feel of your business. Check out our ecommerce design services below:

Check back next week for part 3 ‘Reviewing and closing your plan’


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Posted in E-commerce, eBay, eBay Design, Frooition, Google Commerce, Other, Retail, Strategies, Uncategorized | Comments Off

Want to increase your eBay Christmas sales by up to a massive 30%?

Tuesday, November 1st, 2011

“Design is perhaps one of the most important aspects of any eBay sellers store and listings”

In as little as 3 seconds your prospective buyers decide whether or not they will engage with you and buy your products, so you need to not only have great products but have the image that supports your products in all the right ways.

Being seen as a serious trust worthy and reliable seller makes the difference between getting the sale or not…

Fortunately, when it comes to great design, you’re not alone… Frooition is the World’s leading eBay design company and with over 78,000 clients they have produced some truly outstanding designs.

Their World Leading eBay Designs are proven to enhance visitors buying experience and increase sales by up to an incredible 30%!

A few key benefits of Frooition World Leading Designs:

  • Proven to increase sales by up to a massive 30%
  • Proven to increase buyer confidence
  • Proven to increase average order values
  • 100% custom design to your specification
  • Frooition are an eBay Certified Provider, which means they are verified and approved by eBay and much more!

And remember, it’s not just about great design…

As a fantastic addition, we give you access to our powerful Frooition eBay design management software, this allows you to create your eBay listings from inside your account and list directly to your eBay store, saving you both time and money.

Our listing software is proven to nearly half your eBay product listing times!

(Not only is this nice addition easy to use, it comes with full support from our team of eBay Experts so you can get the most out of your eBay with our fantastic tools)

Visit Frooition Today and Maximise your Christmas Sales!

 

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Increase your eBay sales by optimising your eBay listing titles!

Monday, October 10th, 2011

Increase your eBay sales by optimising your eBay listing titles!

Choosing the right keywords is crucial for your eBay listing strategy, often making the difference between being found and making the sale and not…

When building your eBay product listing titles, consider:

  • Your Professional Look
  • The Relevancy of product keywords
  • Keywords which have sufficient search volumes
  • Ensure you meet eBay guidelines

Did you know? If your product titles look strong enough they can even win an audience with prospective buyers over cheaper competitor listings!

Look professional…

Once your products are found in search results, your product titles are the first point of contact between you and your prospective buyers, so it’s imperative that your listing titles look clean and professional to inspire buyer confidence required to earn those valuable clicks!

The Structure

When creating your product listings, consider what title structure your target audience would expect to see. Consider the readability, relevancy and professional look of the titles.

For example:

Brand | Product Type – Product Derivation | Product Sub Derivation

E.g. Delonghi Oil Filled Radiator Heater 2000 Watts with Timer

E.g. Sony Digital Camera W310 12MP

 

Consistency

The key to a professional store image is consistency; applying the same title format across all of your listings.
This will improve the professional look of your store, helping to further increase buyer confidence.


Avoid Keyword Spamming

Whilst it’s important to use high volume search keywords, avoid using word variations multiple times in a listing title, this clutters the listings and reduces buyer confidence.

E.g. 32gb 32 gb 32 gig

 

Using special characters

Try to keep your titles clear and easy for buyers to scan and read, don’t use special characters or gimmicks.

E.g. L@@K

E.g. ~NWT Mens George ½ Zip Henley! Size M Nice L@@K :) ~

 

Include relevant keywords…

By ensuring you use relevant keywords in your product titles, your product listing will be included for searches on those keywords, in turn your product quality exposure  will increase and therefore your sales potential!

When prioritising keywords to include in your product listing you should consider:

  • Your competitive advantages for the product
  • The Profitability of the products associated with the keywords

Ok great, but what about creating my keyword list?

You need to first create a keyword opportunity list to identify which are most relevant; this basically means brainstorming as many relevant keyword ideas as possible and then prioritising.

Consider:

1) Root Brands and Product / Service Names

2) Brainstorming variations of product and brand related keywords – be careful of Trademarks

3) Talk to clients / Friends / Family to determine what terms they search for when looking for you r products

4) Study competing eBay product listings

5) Consider descriptive variations

Top Tools to Help!

Google Adwords Keyword Suggestion Tool

Terapeak

 

Include Keywords which have sufficient search volumes

As a seller, you want to maximise your product search potential by including relevant keywords which have high volumes of searches.

You have many tools available to you to help identify current keyword search volumes both on eBay and off eBay.

Great tools to help you prioritise keywords on eBay:

eBay Pulse

Terapeak

Great tools outside of eBay that help identify current keyword market place searches:

Google Adwords Keyword Suggestion Tool


eBay Guidelines

Always take time to check the latest eBay policy guidelines, this will help to minimise potential sale interruptions whilst maximising on current listing opportunities.

You can view the latest eBay update change to product listing titles here:

eBay Seller Release Title Expansion Update

You can view the latest eBay policy at:

eBay.com Policy

eBay.co.uk Policy

Summary

By following the above recommendations you will help to increase your product listings search exposure and buyer confidence; in turn you will increase your eBay sales potential and can start enjoying more sales!

Remember to check back next week for another helpful article on selling online!

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Posted in eBay, eBay Design, Frooition, Retail, Strategies, Uncategorized | Comments Off

Google Products Reminder

Monday, September 26th, 2011

Google products reminder!

With the latest Google Products update in full swing, we just wanted to send another reminder on this update and what it means to you and eBay Sellers.

Last week, Google updated their product search algorithm to exclude many items including eBay listings which don’t have product identifiers. This means if your eBay products do not have product identifiers, you could lose massive search engine traffic and receive fewer sales!

eBay Says “In general, if your item has a UPC, ISBN, or EAN but you don’t include it in your listing, you may significantly reduce the possibility that your listing will appear in external search engine results.”

As a seller, what does this mean to you?

If you don’t list your eBay products with product identifiers you are less likely to be indexed by product-based search engines (this includes Google!). If your products are not indexed, your products won’t be found on search engines and you will receive less traffic and fewer sales!

Of course, this doesn’t affect all sellers, as ‘Custom Made Goods’ and ‘Clothing Shoes and Accessories’ do not have product identifiers; however if you wish to preserve your existing sales, complete as much of the eBay listing fields as possible and add product identifiers where they are available to increase your Google search potential!

What’s a product identifier?

Almost every product in the world has a product identifier, a unique code which will globally identify that product.
The primary set of unique product identifiers are Global Trade Item Numbers (GTINs), which include UPC, EAN, (in Europe), JAN (in Japan) and ISBN. In addition, a Manufacturer Part Number (MPN) can be used to identify a specific product if it is accompanied by the manufacturer’s brand name.

Top Tips:

  • Where available, use the eBay catalogue to identify your products
  • Add product identifiers to all of your eBay products
    (You can look up UPC’s or EAN’s at the Internet UPC Database website and you can look ISBNs at ISBNdb.com)
  • Ensure you complete as much information as possible for custom made items and items in Clothing, Shoes and Accessories to increase the chance of being indexed by Google

As a Frooition customer, you can enjoy the many benefits of our special eBay relationship including peace of mind for this search engine update. We’ve already prepared our systems for this latest change, and created the additional fields required for this search engine update. Simply login and update your listings!

Did you know we also provide World Leading eBay Designs?

Check out our fantastic eBay Design, Facebook Design and Ecommerce Web Design Services here.

 

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