Increase your eBay sales by optimising your eBay listing titles!
Choosing the right keywords is crucial for your eBay listing strategy, often making the difference between being found and making the sale and not…
When building your eBay product listing titles, consider:
- Your Professional Look
- The Relevancy of product keywords
- Keywords which have sufficient search volumes
- Ensure you meet eBay guidelines
Did you know? If your product titles look strong enough they can even win an audience with prospective buyers over cheaper competitor listings!
Look professional…
Once your products are found in search results, your product titles are the first point of contact between you and your prospective buyers, so it’s imperative that your listing titles look clean and professional to inspire buyer confidence required to earn those valuable clicks!
The Structure
When creating your product listings, consider what title structure your target audience would expect to see. Consider the readability, relevancy and professional look of the titles.
For example:
Brand | Product Type – Product Derivation | Product Sub Derivation
E.g. Delonghi Oil Filled Radiator Heater 2000 Watts with Timer
E.g. Sony Digital Camera W310 12MP
Consistency
The key to a professional store image is consistency; applying the same title format across all of your listings.
This will improve the professional look of your store, helping to further increase buyer confidence.
Avoid Keyword Spamming
Whilst it’s important to use high volume search keywords, avoid using word variations multiple times in a listing title, this clutters the listings and reduces buyer confidence.
E.g. 32gb 32 gb 32 gig
Using special characters
Try to keep your titles clear and easy for buyers to scan and read, don’t use special characters or gimmicks.
E.g. L@@K
E.g. ~NWT Mens George ½ Zip Henley! Size M Nice L@@K 
~
Include relevant keywords…
By ensuring you use relevant keywords in your product titles, your product listing will be included for searches on those keywords, in turn your product quality exposure will increase and therefore your sales potential!
When prioritising keywords to include in your product listing you should consider:
- Your competitive advantages for the product
- The Profitability of the products associated with the keywords
Ok great, but what about creating my keyword list?
You need to first create a keyword opportunity list to identify which are most relevant; this basically means brainstorming as many relevant keyword ideas as possible and then prioritising.
Consider:
1) Root Brands and Product / Service Names
2) Brainstorming variations of product and brand related keywords – be careful of Trademarks
3) Talk to clients / Friends / Family to determine what terms they search for when looking for you r products
4) Study competing eBay product listings
5) Consider descriptive variations
Top Tools to Help!
Google Adwords Keyword Suggestion Tool
Terapeak
Include Keywords which have sufficient search volumes
As a seller, you want to maximise your product search potential by including relevant keywords which have high volumes of searches.
You have many tools available to you to help identify current keyword search volumes both on eBay and off eBay.
Great tools to help you prioritise keywords on eBay:
eBay Pulse
Terapeak
Great tools outside of eBay that help identify current keyword market place searches:
Google Adwords Keyword Suggestion Tool
eBay Guidelines
Always take time to check the latest eBay policy guidelines, this will help to minimise potential sale interruptions whilst maximising on current listing opportunities.
You can view the latest eBay update change to product listing titles here:
eBay Seller Release Title Expansion Update
You can view the latest eBay policy at:
eBay.com Policy
eBay.co.uk Policy
Summary
By following the above recommendations you will help to increase your product listings search exposure and buyer confidence; in turn you will increase your eBay sales potential and can start enjoying more sales!
Remember to check back next week for another helpful article on selling online!
Like this? Like us on Facebook!
