EBay launches eBay Designer Collective – with Frooition Design!

June 11th, 2014

Frooition are proud to announce the launch of the eBay Designer Collective.

eBay designer collective

Frooition worked closely with the eBay team to provide design for all of the brands in the eBay designer collective.

The eBay Designer Collective allows 16 fashion brands to offer full priced, current season, men & women’s clothing and accessories within an eBay shopping Hub.

The eBay Designer Collective includes fashion labels such as Calvin Klein, Nicole Miller, Rebecca Minkoff, True Religion and many more.

For the last few years eBay have been moving away from the traditional second hand, auction based, model they used to be known for towards an open marketplace where you can purchase quality new goods quickly and safely.

They understand that the better their customers and partners perform; the better the eBay ecosystem will perform.

Devin Wenig (President of eBay Marketplaces) said in Women’s Wear Daily:

 ”We’re transaction-based; we only succeed if our partners succeed.”

Some may argue that selling these current lines on eBay is direct competition with the brands’ other channels; however we strongly believe that if a buyer goes on to eBay to buy an item, they are going to buy the item – if a retailer is not on eBay they won’t win the sale.

Devin also states:

“[eBay Designer Collective] fits with our philosophy – as partner and an enabler of brands and not a competitor”

Many brands are beginning to see eBay as another channel that they need to sell core products on rather than an outlet for damaged and old stock:

“The larger brands see this as an extension of their digital footprint,”

Marcelle Parrish, eBay’s head of fashion.

View the Fashion Collective: http://www.ebay.com/rpp/designer-collective

ebay-designer-collective-template-by-frooition
Calvin Klein eBay Designer Collective Listing. Designed by Frooition.com

Frooition were privileged to work directly with the eBay teams to create the listing templates that the hugely successful brands use within the eBay Designer Collective. The partnership between eBay and Frooition once again shows that eBay believe in the positive benefits of using intelligent design on listings.

Frooition Partner Update: Announcing 3 New Partners

June 10th, 2014

PartnerUpdate

At Frooition we love partners that offer services that can help our customers grow their businesses even further or save them time. We find ways for our services to interact with partners to provide the easiest solutions for our customers.

We have recently added a number of new partners to our partner directory: http://frooition.com/partner/directory.php

Three of our newest partners are: Solid Commerce, Remove the Background and SkuVault.

SolidCommerce:

SolidCommerce offer Multichannel inventory and order management, their platform allows sellers to sell across multiple marketplaces including eBay and their own eCommerce website.

SolidCommerce also uses integrated shipping and order fulfillment allowing sellers to make the most of their time and re-invest their time back into the business.

A fully automated solution that centralizes all aspects of a multichannel business that saves you hours of work every single day. SolidCommerce also offer integrations and can tailor the package to a sellers specific needs.

SolidCommerce is compatible with Frooition eBay templates so your design can be integrated into the software and will automatically list to eBay with your fantastic Frooition design.

For more information visit SolidCommerce.

RemoveTheBackground:

Remove the Background provide a fantastic service removing unwanted backgrounds from product images leaving professional looking images for a fraction of the price of a professional shoot or studio.

Simply upload your product images to RemoveTheBackground and within a few hours you will receive your images back with the backgrounds removed and crisp, clean white backgrounds in their place.

RemoveTheBackground can crop, resize, remove backgrounds, add shadows, and combine images to create great looking images.

A Frooition design makes your listings look great but if your product images look poor then the professionalism will be lost, combine great looking design with fantastic product images to really boost your business!

For more information visit RemoveTheBackground

SkuVault:

SkuVault offer a global, cloud based inventory and warehousing solution that integrates with all major marketplaces including eBay and Amazon as well as eCommerce platforms such as BigCommerce.  SkuVault allows sellers to track inventory using barcodes to reduce human error, increase warehouse efficiency and eliminate out of stocks.

SkuVault is compatible with 3rd party inventory management tools.

With Frooition you can port your eBay product data over to BigCommerce (and vice versa) and then use SkuVault to transfer your quantities between platforms.

Find out more at SkuVault

Do you provide eCommerce solutions?

If you think your business offers a useful service that would help our customers and you would like to join our partner program then feel free to contact us or apply to join: http://frooition.com/partner/

Congratulations to the Pesa Winner

June 5th, 2014

We recently attended the PeSA event in the fabulous Gold Coast in Australia.

As part of the event we had a raffle to win an eBay design and Mobile template.

The lucky winner was Kylie Roy of Royz Biz:

winner

Congratulations Kylie!

Keep checking back and we will post a link to the completed store.

Interested in getting your own eBay store designed? Check here.

Save with Frooition Combo Discounts

May 27th, 2014

SAvewithCombo

Here at Frooition we are most well known for our eBay Design services, however we also create fantastic designs for many eCommerce platforms including:

  • eBay Mobile
  • BigCommerce
  • Magento Go
  • Amazon Webstores
  • ChannelAdvisor Premium Webstores
  • Rakuten’s Play.com
  • Rakuten’s Buy.com

If you are considering re-branding or adding additional channels to your online business it may be worth speaking with Frooition. If you purchase more than one design service at a time we can offer a combo discount on  your invoice value.

Why use the same branding across multiple channels?

A consistent brand across all your channels will greatly benefit your business:

  • Build your reputation
  • Increase customer loyalty
  • Encourage customers to visit other channels
  • Create a recognizable brand
  • Save time & marketing budget
  • Increase sales and margins
  • Appear as a larger professional business
  • Quickly launch new channels

Why can we offer a discount on multiple purchases?

If we are creating 2 or more stores with matching branding we create the overall branding and theme for the first design and get a good idea of your vision.

Once we know which direction you wish to go in it becomes slightly easier to create the 2nd design. We pass this saving on to you.

Would you like a quote for a design combo with discount?

Visit http://www.frooition.com/uk/contact.html today and fill in your details. One of our design consultants will call you straight back and talk through our options and get you a great deal on a design combo!

Frooition are attending the PeSA Internet Conference 2014

May 13th, 2014

pesa 2014

Frooition are proud to announce our sponsorship and attendance at the 2014 PeSA Internet Conference, Gold Coast Convention Centre, Australia, May 28th – 30th.

What’s more we can also offer a $100 AU discount of entry for our readers and followers:

Simply enter the code FRO100 when registering for the event at: https://www.internetconference.com.au/registernow.html

Pesa Internet Conference is the place in Australia to get the latest ecommerce news, trends and tips. There is always something new to learn and ways to boost profits.

Speak with representatives from online giants such as:

  • eBay
  • PayPal
  • Magento
  • Australia Post
  • Alibaba
  • ChannelAdvisor

The agenda includes Keynotes from eBay, Australian Post and Pubcon.

Find out more about Australia’s premier internet conference: http://www.internetconference.com.au

Get ready for the World Cup

May 6th, 2014

World Cup

The first game of the world cup is just a few weeks away, on the 12th June (Brazil VS Croatia). Television adverts are full of tenuous links from their products to the World Cup, everything from sportswear to mouthwash are trying to leverage the hype of the World Cup to push their products.

The fact is these large brands would not jump on the World Cup bandwagon if it didn’t work… With this in mind it’s time to look at your business and see how you can use the World Cup to the advantage of your products.

Step 1: Get into the spirit of the game:

  • Update your storefront to include football imagery
  • Change your best sellers to be football related
  • Update any printouts (invoices, receipts or packing slips) to include a World Cup message (e.g. Come on England!)

 Step 2: Look at your existing products, are there any that can be linked to the football? Products that typically sell well during football/sporting occasions are:

  • Large TV’s and projectors (people tend to upgrade for the best experience – the World Cup is a great excuse)
  • Surround sound systems
  • Additional seating (indoors and out)
  • Beer fridges
  • BBQ’s
  • Outdoor furniture and accessories
  • Patriotic paraphernalia; flags, wigs etc.

Don’t forget to alter your descriptions to mention the World Cup

Step 3: Look at additional products you can offer specifically for the football season. Some ideas include:

  • Car flags
  • Vuvuzela (popular in the 2010 World Cup)
  • Air horns
  • Beach balls
  • Face paint
  • Flags & stickers
  • React to what becomes popular throughout the tournament

Step 4: Have fun and think outside the box. Use the World Cup as an excuse to try something new and attempt some tricks that will get your business talked about. Ideas include:

  • Offering free shipping if your team wins
  • Giving away a freebie with every purchase (something a small as a sticker or country flag is enough to get people talking)
  • Discounts based on the number of goals scored by your team
  • Betting on the winning team – e.g. free mug for every customer is Brazil win.

If you are an existing customer and need help creating Football related graphics then contact your designer and they will be able to create a graphic for you.

If you do not have any design on your listings but would like to embrace all things football then sign up for a free 30 day trial to Froo Template Themes and apply football related designs to your live eBay listings: http://apps.froo.com

The Importance of Seasonal Changes for your Online Store

April 29th, 2014

seasonal summer online store

Online store buying trends change dramatically with the seasons (and even with the weather). As we head into summer we see buying habits changing, people begin purchasing outdoor sports gear, holiday equipment, spending time and money on home improvements as well as buying their summer wardrobe.

You will notice stores on the high street changing their window displays from spring colours (greens and blues) to summer warm colours (reds & oranges). Imagery changes to people enjoying the sun, laughing on the beach wearing sunglasses and having fun. These changes are all in an effort to evoke feelings associated with warmth and good times and to remind you that you need to buy their products to achieve these feelings.

Just like the high street, your online store should represent the seasonal changes. This doesn’t mean you need to completely change the product ranges you sell (although it is a great time to introduce new lines) you just change the initial focus of your storefront. Think of physical stores bringing the relevant products to the front of the online store.

As a bare minimum you should change the products that are displayed on your online store homepage or eBay storefront to be summer orientated, promote the smaller, cheaper add-on items (think of the add-ons that would be at the checkout in a physical store).

For our BigCommerce design customers this can be simple as changing the featured items in the product section of the website back-end.

For our eBay design customers it is a case of updating the product promotion boxes on the store (http://faq.frooition.com/article/how-can-i-make-changes-to-the-promotion-boxes-on-my-storefront-star-item-ending-soonest-181.html) and setting up cross promotion rules for the listings (http://faq.frooition.com/article/how-do-i-control-which-products-appear-within-the-cross-promotional-items-section-of-my-listing-template-49.html).

For a more dramatic change, swap any lifestyle imagery for images that evoke the feeling of outdoor freedom, put away the warm winter glow and bring out the outdoor adventures and lazy sunset pictures.

Don’t just concentrate on large central images either; it will benefit your store to change smaller images including any promotional boxes to follow the summer theme.

Frooition signature customers can make these changes easily themselves but if you need any help or need images creating you can always comeback to Frooition for additional creative elements.

Examples of stores changing with seasons:

seasonal online store

eBay Out of Stock Control for Good ‘Til Cancelled Listings

April 22nd, 2014

eBay Out of Stock Control

We are pleased to announce that the Frooition listing tool now supports the new eBay Out Of Stock Control feature.

Historically GTC (Good ’til cancelled) items were removed from eBay when their quantity reached zero, resulting in sellers having to create new items once they had restocked.

By using the eBay Out of Stock Control functionality sellers can keep their GTC items alive, even when the quantity reaches zero.  Items that have no quantity, which are therefore unavailable for purchase, are removed from the eBay search results but continue to keep their listing page to advertise themselves to buyers.

eBay Out of stock control

 

This feature is useful when sellers are waiting for stock of an item. Instead of ending the item and then recreating it when the stock arrives, sellers can use this feature to instead hide the item. When the stock arrives in stock simply revise the item quantity and the product is available for purchase!

Why use eBay Out of Stock Control for your listings?

  • The item retains the same item number
  • The item’s listing page is kept live
  • The count of items sold is preserved
  • The item is not removed from any buyer’s watch list
  • Exposure to other search engines is maintained
  • Sales history is retained – helping you with your best match ranking

The Out Of Stock Control is not available via eBay’s listing tool (sell your item page).

Sellers can only make use of it through third parties that have implemented it, including Frooition.

As a certified eBay provider, Frooition have made this functionality available to all users of our listing tool:

eBay Out of Stock Control

In addition, users who subscribe to the Frooition Bulk Revision tool have the ability to add this functionality to existing live eBay items.

For more information on how to use the new functionality please see the Knowledge base article.