Frooition are attending the PeSA Internet Conference 2014

May 13th, 2014

pesa 2014

Frooition are proud to announce our sponsorship and attendance at the 2014 PeSA Internet Conference, Gold Coast Convention Centre, Australia, May 28th – 30th.

What’s more we can also offer a $100 AU discount of entry for our readers and followers:

Simply enter the code FRO100 when registering for the event at:

Pesa Internet Conference is the place in Australia to get the latest ecommerce news, trends and tips. There is always something new to learn and ways to boost profits.

Speak with representatives from online giants such as:

  • eBay
  • PayPal
  • Magento
  • Australia Post
  • Alibaba
  • ChannelAdvisor

The agenda includes Keynotes from eBay, Australian Post and Pubcon.

Find out more about Australia’s premier internet conference:

Get ready for the World Cup

May 6th, 2014

World Cup

The first game of the world cup is just a few weeks away, on the 12th June (Brazil VS Croatia). Television adverts are full of tenuous links from their products to the World Cup, everything from sportswear to mouthwash are trying to leverage the hype of the World Cup to push their products.

The fact is these large brands would not jump on the World Cup bandwagon if it didn’t work… With this in mind it’s time to look at your business and see how you can use the World Cup to the advantage of your products.

Step 1: Get into the spirit of the game:

  • Update your storefront to include football imagery
  • Change your best sellers to be football related
  • Update any printouts (invoices, receipts or packing slips) to include a World Cup message (e.g. Come on England!)

 Step 2: Look at your existing products, are there any that can be linked to the football? Products that typically sell well during football/sporting occasions are:

  • Large TV’s and projectors (people tend to upgrade for the best experience – the World Cup is a great excuse)
  • Surround sound systems
  • Additional seating (indoors and out)
  • Beer fridges
  • BBQ’s
  • Outdoor furniture and accessories
  • Patriotic paraphernalia; flags, wigs etc.

Don’t forget to alter your descriptions to mention the World Cup

Step 3: Look at additional products you can offer specifically for the football season. Some ideas include:

  • Car flags
  • Vuvuzela (popular in the 2010 World Cup)
  • Air horns
  • Beach balls
  • Face paint
  • Flags & stickers
  • React to what becomes popular throughout the tournament

Step 4: Have fun and think outside the box. Use the World Cup as an excuse to try something new and attempt some tricks that will get your business talked about. Ideas include:

  • Offering free shipping if your team wins
  • Giving away a freebie with every purchase (something a small as a sticker or country flag is enough to get people talking)
  • Discounts based on the number of goals scored by your team
  • Betting on the winning team – e.g. free mug for every customer is Brazil win.

If you are an existing customer and need help creating Football related graphics then contact your designer and they will be able to create a graphic for you.

If you do not have any design on your listings but would like to embrace all things football then sign up for a free 30 day trial to Froo Template Themes and apply football related designs to your live eBay listings:

The Importance of Seasonal Changes for your Online Store

April 29th, 2014

seasonal summer online store

Online store buying trends change dramatically with the seasons (and even with the weather). As we head into summer we see buying habits changing, people begin purchasing outdoor sports gear, holiday equipment, spending time and money on home improvements as well as buying their summer wardrobe.

You will notice stores on the high street changing their window displays from spring colours (greens and blues) to summer warm colours (reds & oranges). Imagery changes to people enjoying the sun, laughing on the beach wearing sunglasses and having fun. These changes are all in an effort to evoke feelings associated with warmth and good times and to remind you that you need to buy their products to achieve these feelings.

Just like the high street, your online store should represent the seasonal changes. This doesn’t mean you need to completely change the product ranges you sell (although it is a great time to introduce new lines) you just change the initial focus of your storefront. Think of physical stores bringing the relevant products to the front of the online store.

As a bare minimum you should change the products that are displayed on your online store homepage or eBay storefront to be summer orientated, promote the smaller, cheaper add-on items (think of the add-ons that would be at the checkout in a physical store).

For our BigCommerce design customers this can be simple as changing the featured items in the product section of the website back-end.

For our eBay design customers it is a case of updating the product promotion boxes on the store ( and setting up cross promotion rules for the listings (

For a more dramatic change, swap any lifestyle imagery for images that evoke the feeling of outdoor freedom, put away the warm winter glow and bring out the outdoor adventures and lazy sunset pictures.

Don’t just concentrate on large central images either; it will benefit your store to change smaller images including any promotional boxes to follow the summer theme.

Frooition signature customers can make these changes easily themselves but if you need any help or need images creating you can always comeback to Frooition for additional creative elements.

Examples of stores changing with seasons:

seasonal online store

eBay Out of Stock Control for Good ‘Til Cancelled Listings

April 22nd, 2014

eBay Out of Stock Control

We are pleased to announce that the Frooition listing tool now supports the new eBay Out Of Stock Control feature.

Historically GTC (Good ’til cancelled) items were removed from eBay when their quantity reached zero, resulting in sellers having to create new items once they had restocked.

By using the eBay Out of Stock Control functionality sellers can keep their GTC items alive, even when the quantity reaches zero.  Items that have no quantity, which are therefore unavailable for purchase, are removed from the eBay search results but continue to keep their listing page to advertise themselves to buyers.

eBay Out of stock control


This feature is useful when sellers are waiting for stock of an item. Instead of ending the item and then recreating it when the stock arrives, sellers can use this feature to instead hide the item. When the stock arrives in stock simply revise the item quantity and the product is available for purchase!

Why use eBay Out of Stock Control for your listings?

  • The item retains the same item number
  • The item’s listing page is kept live
  • The count of items sold is preserved
  • The item is not removed from any buyer’s watch list
  • Exposure to other search engines is maintained
  • Sales history is retained – helping you with your best match ranking

The Out Of Stock Control is not available via eBay’s listing tool (sell your item page).

Sellers can only make use of it through third parties that have implemented it, including Frooition.

As a certified eBay provider, Frooition have made this functionality available to all users of our listing tool:

eBay Out of Stock Control

In addition, users who subscribe to the Frooition Bulk Revision tool have the ability to add this functionality to existing live eBay items.

For more information on how to use the new functionality please see the Knowledge base article.

Happy Easter from Frooition and Froo Apps

April 15th, 2014


Easter is fast approaching; stores have been stocked with eggs since Christmas and sellers are pushing Easter and spring related products.

Popular Easter based products include:

  • Chocolate melting equipment
  • Cake & baking supplies
  • Craft supplies
  • Cards
  • Easter eggs and sweets

If you are selling Easter related products why not try using a Froo template theme. There are 80 Easter themes to choose from and hundreds more universal templates available.

Template Themes has a 30 day free trial and then £2.50 ($4.85US) per month thereafter.

Examples include:

Find out more about Template Themes

eBay Annoucements: Changes to revisions policy for Fixed Price

April 9th, 2014

ebayAnnouncements have today announced that sellers can make certain revisions to fixed price listings even if they have a sale or pending Best Offer.

Sellers can now revise:

  • Title
  • Category (primary and secondary)
  • Best Offer status
  • Pictures

For items that have made a sale or have a pending best offer.

Find out more:

New Frooition Rakuten Store Design Service

April 8th, 2014

BlogImageToday, we are proud to announce a new line of design services for Rakuten Marketplaces.

We have developed new store design services for (US) and (UK).

About the design services:

We create a great looking designs based on 1 or 2 column layouts.

Your design can be branded as a standalone store or as part of a multi-channel package, meaning you have consistent design on your eBay store, eCommerce store and Rakuten store.

Add additional modules to your store for extra functionality and navigation:

  • Shop by brand (includes 6 brand logos)
  • Imaged based category boxes (includes 6)
  • Custom product group page (category landing page)
  • Custom page links
  • Static Deal of the day/week/month box
  • Special offer box

A design specialist will take you through your design options to create a truly unique store for your business.

Examples makes it really easy to sell your items both in the US and Japan using a central shipping centre in Utah. is inexpensive to list products to, there is a membership fee of $33 per month and a commission on items sold but no listing fees. has over 16 Million Customers making it the 3rd biggest marketplace in the UK.

Play offers a full account management service to help get started and have a large support team to aid your selling.

Their selling commissions are based on a sliding scale with very competitive rates ad there are no listing fees so you only pay for sales made.

More information

For more information or a tailored quote see: Design (USA): Design (UK):

ChannelAdvisor Catalyst 2014 – 25% discount code

April 1st, 2014

CA DiscountCode

Frooition are proud to be sponsoring and attending the ChannelAdvisor EU Catalyst on the 10th April 2014.

As a sponsor the folks at ChannelAdvisor have given us an exclusive 25% off code to entry to the event to share with our clients and followers.

Get 25% off ChannelAdvisor Catalyst 2014:

Visit and register online.

At the checkout enter the Discount Code:25FRO2014 

CA DiscountCodeCoupon

ChannelAdvisor Catalyst EU 2014 Speakers:

Catalyst will be hosting keynotes and speeches from:

  • Jo Malone, Founder of the Jo Malone fragrance and cosmetics company
  • Suzanne Miglucci, CMO, ChannelAdvisor
  • Chris Poad, Director of seller services, Amazon
  • Peter Muhlmann, CEO, Trustpilot
  • James Hardy, EMEA Director, Alibaba
  • Murray Lambell, Director cross border trade, eBay Europe
  • Link Walls, VP product management, ChannelAdvisor
  • Jamie Claar, Product Manager, Channel Advisor
  • Jackie Jenkins, Senior Product Manager, ChannelAdvisor
  • Andy Lloyd GM ecommerce Products, Netsuite
  • Igor Tarasenko, Commercial Director, Yandex
  • Carole Woodhead, CEO, Hermes LTD
  • David Lloyd, Industry Head, Google UK.

Frooition are proud to be sponsoring and will be answering questions from attendees from our stand in the sponsor area. Pop by our stand and say hello!